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Year 2021

Maestrello is on every Roman pizza lover’s list. Well-known but artisanal, quick and modern but local — redefining Maestrello’s online presence, our goal was to spread the hot crispy awesomeness that they create in their stone ovens.

Madebymad took complete charge of the company’s new website — analytics, strategy, design, development, testing, QA, and support. We started by gauging key metrics and building up marketing funnels. This brought us to a set of valuable conversion insights — for one, the previous design had shown product pricing without any relation to the brand’s unique value proposition. Addressing this issue brought tangible results for the new layout.

We went with Mobile First while creating the new design for Maestrello, which reflected a higher percentage of orders from handheld devices. The new interface is concise, modular, and lightweight — this is good for the user and the business while letting us seamlessly test any new hypotheses for future improvement.

Year 2021


Product Definition

Growth Strategy

User Research

Interface Design

Interaction Design



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