As a strategic partner we were involved to reimagine the main delivery service of the brand within a new market strategy. Within a 5-day design-sprint we made online grocery shopping faster and more relevant. We made navigation through a catalog with 5,000+ goods on mobile devices as easy as it is in your own fridge. Following the new approach we designed a new concept which became a basis for scaling in the future and took the 1st place in all-Russian design awards such as Tagline and Ruward.